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6 Reasons to engage with a business coach

person drawing coaching, leadership, mentoring, management, and training on a sheet of paper
person drawing coaching, leadership, mentoring, management, and training on a sheet of paper

6 Reasons to engage with a business coach

Starting or running a business can be very stressful. It can be very lonely, and it can be difficult to know who to turn to when things get tough. Businesses can ruin relationships with family, friends, people in the industry, or members of the local community. Through engaging with a business coach in a proactive way, can assist a business owner to reduce these challenges and provide a plan for future success.


A great business coach will assist and guide the business owner in running a business by helping them to clarify the vision of their business and how it fits in with their personal goals. Business coaching is the process that is used to take a business from where it is now, to where the business owner wants it to get to in the future. The future sought could either be short or long term.


Here are the 6 reasons why a business would engage and benefit from having a business coach:


Reason 1: Accountability


A business coach is not there to be a yes person. A business coach is there to be upfront and honest with the owner to ensure that they do, what they say they are going to do and be accountable for their actions. This is very powerful to a business owner as it means that it forces them to ensure that the tasks that are required to be completed are done by the agreed timeframes. An example of this could be that the business coach is involved with monitoring sales or monthly profit & loss statements and ensures that the owner remains focussed on meeting agreed Key performance indicators. Another example is that the business coach will help the owner face their fears and difficult conversations and be there to support the owner.


Reason 2: Connections


A business coach is a person that has a strong network from where an owner can benefit from. They can tap into their wide network and assist the owner by introducing them to people that the owner may not have otherwise been able to connect with. This can assist the owner in propelling their business to the next level due to the opportunities put in front of them. The connections from the business coach can range from connecting to specific suppliers, to reduce costs or connecting to specific people to provide opportunities to increase sales or connecting with experts in a specific field to enhance improvements in the owner’s business.


Reason 3: Identify challenges and develop solutions


A business coach is neutral and comes into the enterprise with a fresh pair of eyes and can look at the enterprise from a different perspective to what the owner does. The reason for this is because the owner is looking at the business every day and all the time and may miss the details of potential challenges. With a fresh perspective, a business coach can talk to the owner, be critical and constructive and identify what the challenges are being faced after reviewing the processes and systems and advise on how best to overcome those challenges. The business coach will assist in developing, implementing, reviewing, and adjusting the solutions, to enhance the owner’s enterprise by helping to solve problems.


Reason 4: Improve knowledge & skills


The business coach can work with either the owner or personnel from the business to identify any knowledge or skills gaps and help the owner to improve this area by tailored learning and development programs. If the business coach is not able to do this, they will be able to identify who can assist by recommending a source that can help the owner in this process. Through having the right knowledge and skills by the owner and personnel within the business, will help the enterprise to be more efficient and successful in the future.  


Reason 5: Confidant


Trust is very important, and the owner needs to feel that they have a strong trusting relationship with their business coach. A business coach is not judgemental and is invested in the owner’s enterprise and wants to see the owner succeed. As a business owner, it can sometimes be difficult to vent frustration. This is something that an owner would not wish to do with their friends, family, or clients. A great business coach will give the owner the ability to vent and pour out their frustrations, knowing that the conversations are confidential, and then provide the owner with opportunities with time to reflect on their challenges in a safe environment and guilt-free. If an owner feels isolated or alone, a business coach is a great way to feel included and part of a team as well as having the ability to bounce ideas.


Reason 6: Develop and implement specific projects


A business coach can be engaged either for short-term or long-term projects. This is very useful if the owner has limited time and is in need to either meet specific deadlines or require additional expertise within their business. Projects can range from several things such as internal training, to assistance with tenders or to reviewing processes and systems. It comes down to what is the challenge that the owner is facing and what is required to be fixed.


Are you interested in trying a business coach? Book here for a free consultation to find out how business coaching can work for you and your business.

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